An annual operating plan is a prized document – it’s the blueprint for building your organisation in any given year. You wouldn’t build a house without architectural drawings. Unfortunately, some CEOs run their organisations with only a sketch of what they are building.
This guide is aimed at CEOs of commercial and not-for-profit organisations with revenues between $1M and $40M and a functioning management/leadership team (i.e., 3+ managers) who don’t have a strong track record of strategic/operational planning. If your organisation is smaller, absorb the principles and scale down the process to suit your resources.
Like many CEOs, I have run an annual planning exercise with suboptimal results. In my early days, it was horrible – rushed preparation, lack of alignment, personal agendas at the board table, weak commitment, lack of diverse thinking – and I tried to create, run and contribute all at the same time! The outcome was frustrating and poor.
The good news is that annual planning is a craft which can be mastered.
This guide includes a set of operational templates and simple guides for managing the process and delivering the outputs. Once completed the management team should have an agreed action plan and results to which it will willingly commit itself.